This seems counterproductive to the message of Christmas, and especially counterproductive to the message of Advent. Advent, Latin for "coming" consists of the four weeks leading up to Christmas, "Christ's sending." It is a time of the days getting shorter. It is a time of reflection on the darkness the world and in our own lives. But in the midst of this, Advent is a time of waiting for the coming of God's promised hope in this world, the coming Christ, the light that is not overcome. Christmas is
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Yes, giving gifts is a good way to celebrate new life. By let them be gifts born out of contemplation. Let them be gifts born out of a yearning for a brighter world. Let them be gifts which proclaim that God is not found in the palaces of kings, or the towers of merchants, but in the fragile form of human beings. Let them be gifts of Christ's sending.
Two websites that give advice on how this might actually happen: Advent Conspiracy and Alternatives for Simple Living.